Oh, hello there! I'm a...

Senior Multimedia Designer & Conceptioner.

About

Hey, I'm Johanna.

I'm a media enthusiast and digital creative – working in the field of games, TV and advertisement. My academic background includes visual design, conception, content creation, art direction and project management. In 2013, I attended a scholarship by MedienCampus Bayern e.V. and worked at Activision Blizzard in QC. In December 2016, I also published an award-winning app for kids with Ploonymoon Studios.

Currently, I'm working as a senior visual design ninja at ProSiebenSat.1 Media.

What I do

Conception

Knowing how to translate the client's needs and wishes into a convincing draft with target group driven "on-the-ground" experience.

Design

Working at the interface between concept, design, content, implementation and project management.

Art Direction

Finding creative solutions by understanding the brand and working conceptionally based on the target audience.

What else to say

Strategic thinking is essential, every task requires a creative solution. It's not just about designing; conceptual work is becoming increasingly important. To do that, you have to understand what the customer's goals are, what the market looks like, what makes up the brand you're working for, and how the target audience is ticking.

So far I have been working mainly in the media and entertainment industry, just like games, apps, TV and advertisement.

Currently, I'm responsible for cross-media projects and take it from start to finish - from conception, together with the copywriter and other points of intersection, to final implementation.

Contact

Say hello!

mail(at)johannakruenes.de

Visit my project blog for some other works, sketches and concepts. I also invite you to check out my personal blog where I mainly write about making media for kids (German only).